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BEGIN:VEVENT
UID:20260522T173625Z - 44480@eu441a.odoo.com
DTSTART;TZID=Europe/Brussels:20240924T090000
DTEND;TZID=Europe/Brussels:20240924T120000
CREATED:20260522T173625Z
DESCRIPTION:<a href="https://www.sustain.brussels/event/masterclass-can-we-
 unite-the-digital-and-sustainable-transformation-of-business-100/register"
 >Masterclass: Can we Unite the digital and sustainable transformation of b
 usiness? </a>\nBusinesses worldwide are undergoing two significant transfo
 rmations: the shift towards corporate sustainability and the rise of digit
 alization\, collectively known as the “Twin Transition”. While digital
  innovations such as artificial intelligence and cloud computing can suppo
 rt sustainability efforts through efficiency and transparency increases\, 
 digitalization also presents numerous negative environmental and social ch
 allenges\, think of e-waste creation\, increasing energy use and outsourci
 ng of work to developing nations. This interactive masterclass will show h
 ow sustainability and digitalisation can be interlinked for business repre
 sentatives\, and present new schools of thought regarding this Twin Transi
 tion. Before the session\, there will be a 15minute presentation of the di
 gital maturity barometer for Brussels-based companies. This barometer expl
 ored several themes to assess the level of digitalization among these comp
 anies: the rate of adoption of digital tools and skills\, cybersecurity an
 d measures to prevent cyberattacks\, online presence and use of social med
 ia\, online sales and purchases\, and finally\, the attitude towards artif
 icial intelligence (AI) and other cutting-edge technologies. The mastercla
 ss is brought by sustainability experts and AI advisors. Contact person: A
 rjen van de Walle – arjen.van.de.walle@vub.be
DTSTAMP:20260522T173625Z
LOCATION:Rue Theodore Verhaegen 158\, 1060 Brussels\, Belgium
SUMMARY:Masterclass: Can we Unite the digital and sustainable transformatio
 n of business? 
X-ALT-DESC;FMTTYPE=text/html:<a href="https://www.sustain.brussels/event/ma
 sterclass-can-we-unite-the-digital-and-sustainable-transformation-of-busin
 ess-100/register">Masterclass: Can we Unite the digital and sustainable tr
 ansformation of business? </a>\nBusinesses worldwide are undergoing two si
 gnificant transformations: the shift towards corporate sustainability and 
 the rise of digitalization\, collectively known as the “Twin Transition
 ”. While digital innovations such as artificial intelligence and cloud c
 omputing can support sustainability efforts through efficiency and transpa
 rency increases\, digitalization also presents numerous negative environme
 ntal and social challenges\, think of e-waste creation\, increasing energy
  use and outsourcing of work to developing nations. This interactive maste
 rclass will show how sustainability and digitalisation can be interlinked 
 for business representatives\, and present new schools of thought regardin
 g this Twin Transition. Before the session\, there will be a 15minute pres
 entation of the digital maturity barometer for Brussels-based companies. T
 his barometer explored several themes to assess the level of digitalizatio
 n among these companies: the rate of adoption of digital tools and skills\
 , cybersecurity and measures to prevent cyberattacks\, online presence and
  use of social media\, online sales and purchases\, and finally\, the atti
 tude towards artificial intelligence (AI) and other cutting-edge technolog
 ies. The masterclass is brought by sustainability experts and AI advisors.
  Contact person: Arjen van de Walle – arjen.van.de.walle@vub.be
END:VEVENT
END:VCALENDAR