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BEGIN:VEVENT
UID:20260517T092248Z - 27365@eu441a.odoo.com
DTSTART;TZID=Europe/Brussels:20250124T083000
DTEND;TZID=Europe/Brussels:20250124T133000
CREATED:20260517T092248Z
DESCRIPTION:<a href="https://www.sustain.brussels/event/masterclass-journey
 -to-a-better-pricing-124/register">Masterclass Journey to a Better Pricing
 </a>\nJoin us for a hands-on\, interactive workshop where you’ll learn t
 o unlock the power of pricing strategies that drive revenue\, maximize cus
 tomer value\, and give your business a competitive edge! Designed especial
 ly for leaders and decision-makers in digital enterprises and sustainabili
 ty-focused companies\, this workshop will empower you with actionable insi
 ghts and practical tools to transform your pricing approach. Workshop Sche
 dule 8:30 – 9:00 | Welcome Kick off with networking and introductions—
 this is your chance to connect with peers who are also pioneering the digi
 tal and sustainability spaces. 9:00 – 9:30 | Understanding Value and Cus
 tomer Segmentation Learn to define true customer value and segment your au
 dience effectively. We’ll explore how different customers perceive value
  differently and why it's crucial to personalize your approach for each se
 gment—especially in industries with a digital or eco-conscious focus. 9:
 30 - 10:30 | Pricing Models\, Metrics\, and Modalities Dive into the heart
  of pricing: understand the various pricing techniques that companies use 
 to optimize revenue\, including cost-based\, value-based\, and competition
 -based pricing. Learn to select the best pricing model for your business a
 nd find the right metrics to track success. 10:30 – 10:45 | Coffee Break
  Recharge and connect with fellow participants! 10:45 - 11:30 | Let’s Ma
 ke It Real Witness theory come to life with a real-world example of a comp
 any that mastered its pricing strategy. Then\, roll up your sleeves for an
  exercise where you’ll apply these insights directly to your own product
 s and services. 11:30 - 12:00 | Case Study and Group Discussion Participat
 e in a dynamic discussion of a case study focused on pricing innovation. S
 hare lessons learned and brainstorm ideas for implementing these strategie
 s in your business\, especially within digital and sustainability-driven [
 ...]
DTSTAMP:20260517T092248Z
LOCATION:BeCentral\, Cantersteen 12\, 1000 Bruxelles\, Belgium
SUMMARY:Masterclass Journey to a Better Pricing
X-ALT-DESC;FMTTYPE=text/html:<a href="https://www.sustain.brussels/event/ma
 sterclass-journey-to-a-better-pricing-124/register">Masterclass Journey to
  a Better Pricing</a>\nJoin us for a hands-on\, interactive workshop where
  you’ll learn to unlock the power of pricing strategies that drive reven
 ue\, maximize customer value\, and give your business a competitive edge! 
 Designed especially for leaders and decision-makers in digital enterprises
  and sustainability-focused companies\, this workshop will empower you wit
 h actionable insights and practical tools to transform your pricing approa
 ch. Workshop Schedule 8:30 – 9:00 | Welcome Kick off with networking and
  introductions—this is your chance to connect with peers who are also pi
 oneering the digital and sustainability spaces. 9:00 – 9:30 | Understand
 ing Value and Customer Segmentation Learn to define true customer value an
 d segment your audience effectively. We’ll explore how different custome
 rs perceive value differently and why it's crucial to personalize your app
 roach for each segment—especially in industries with a digital or eco-co
 nscious focus. 9:30 - 10:30 | Pricing Models\, Metrics\, and Modalities Di
 ve into the heart of pricing: understand the various pricing techniques th
 at companies use to optimize revenue\, including cost-based\, value-based\
 , and competition-based pricing. Learn to select the best pricing model fo
 r your business and find the right metrics to track success. 10:30 – 10:
 45 | Coffee Break Recharge and connect with fellow participants! 10:45 - 1
 1:30 | Let’s Make It Real Witness theory come to life with a real-world 
 example of a company that mastered its pricing strategy. Then\, roll up yo
 ur sleeves for an exercise where you’ll apply these insights directly to
  your own products and services. 11:30 - 12:00 | Case Study and Group Disc
 ussion Participate in a dynamic discussion of a case study focused on pric
 ing innovation. Share lessons learned and brainstorm ideas for implementin
 g these strategies in your business\, especially within digital and sustai
 nability-driven [...]
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