PR_D_CT DAY 2026: product management event
PR_D_CT DAY 2026: Ghent edition
PR_D_CT DAY returns in 2026. Whether you are scaling a digital product, transforming a SaaS company, or integrating hardware and software: PR_D_CT DAY gives you the insights, tools and network to make it happen.
For whom?
PR_D_CT DAY is aimed at product professionals working on digital products in motion:
- Product managers and product professionals at digital companies
- Professionals at SaaS companies in transformation
- Early adopters of Physical AI and companies integrating hardware and software
Key takeaways
You will leave PR_D_CT DAY with concrete tools to move your product and organisation forward.
- Learn from top speakers from the Belgian and international product scene
- Exchange experiences through peer learning and interactive sessions
- Network with like-minded product professionals
- Translate insights into concrete strategies to scale your digital product
Programme
| Time | Topic | Speaker |
| 09:30 – 10:00 | Welcome drink | Foyer4 |
| 10:00 – 10:15 | Welcome talk | Ludwig De Locht (Sirris) & Bjorn Vuylsteker (The Product Consortium) |
| 10:15 – 12:00 | Product management in different stages of a company | Hendrik Keeris (Bizzy) + Matti Desmet (Peripass) + Maarten Saeys (Lansweeper) |
| 12:00 – 13:00 | Lunch & networking | |
| 13:00 – 13:45 | Breakouts: When software starts doing the work / From two wrong turns to a #1 Product Launch | Philip Pohlmann (ML6) / Sara Larsson (Azets) / Simon Logghe (Adomate) |
| 13:55 – 14:40 | Breakouts: Product Management in a Looped Development World / | Petra Tant (Aprimo) / Simon De Rijcke (Fluves) / Sonal Aggarwal (Teamleader) |
| 15:15 – 16:00 | Breakouts: When Intelligence Becomes Buyable — What to sell when AI sells thinking / Why product managers are more likely to get burned out / Why faster product development needs deeper discovery | Wim Codenie & Nick Boucart (Sirris) / Edita Dermontaité (New North) / Guy Van Wijmeersch (Sweetspot) |
| 16:15 – 17:10 | Keynote: | Maarten De Schuymer (Aikido Security) |
| 17:10 – 17:15 | Closing remarks | Ludwig De Locht (Sirris) & Bjorn Vuylsteker (The Product Consortium) |
| 17:15 – 18:00 | Networking drink with fingerfood |
Flemish companies can take advantage of a subsidy from VLAIO for this course
This programme is part of Industriepartnershap in which 13 Flemish innovation partners offer an integrated service to stimulate growth and innovation in the Flemish industry in the 6 following themes: AI, Cybersecurity, Circularity, Digitisation, Climate & Energy and Industry 4.0. They do so under the leadership of Agoria and Sirris and with the support of Agentschap Innoveren & Ondernemen.
