Design Constraints Digital transformation, AI, and process redesign are often treated as engineering projects, but in reality, they are design trajectories. Their success depends less on technical perfection than on peo...
Should I use AI for my Company? Should I Use AI for my Company? Understand the Risk and How to Use It Artificial intelligence has dominated conversations for the past three years, sparking both excitement and scepticism. While some ...
Love and Trust: The Way to your User’s Heart Love and Trust: The Way to your User’s Heart Adoption will only occur if users are genuinely convinced that the effort of changing their current working style is worth it. That sense of relevance shou...
Leading a Company to Success Leading a Company to Success “A recipe to success does not exist, and if anyone claims otherwise – I would be very sceptical” says expert Nick Boucart. Many startups and SMEs come to sustAIn.brussels ...
The Hidden Costs of Digital Projects: Risk, Adoption, and Cultural Transformation The Hidden Costs of Digital Projects: Risk, Adoption, and Cultural Transformation In digital projects, the goal should never be to churn out the longest list of features. Maximizing output doesn't alw...
Dream Big, Start Concrete: The First Steps towards your Ambitious Digital Goals Having an ambitious vision is essential. It provides direction, inspiration, and a sense of purpose. But realizing that dream requires more than just lofty goals. The key is to translate your big drea...
Want Profound Change in Your Company? Start with a Clear Why In Van Ambitie tot Adoptie (From Ambition to Adoption), authors Carine Lucas and Peter Verhasselt challenge the prevailing notion that digital transformation begins with technology. Drawing on decades...
Digital in Action: when knowledge, passion and a year of preparation come together Almost one year ago, an idea was formed on creating our own yearly event, something that could become a staple, a recurring event. This is where Digital in Action was born. On the 9th of September, wh...
From Manual to Automated: How Spentys is Revolutionizing Facial Mask Manufacturing with AI A Belgian orthotic company transforms its production pipeline through the Start AI Brussels program, turning hours of skilled work into minutes of automated precision powered by artificial intelligenc...
Start AI Brussels: Accelerating SME Growth Through Artificial Intelligence Transform your business with personalized AI guidance from Belgium's leading experts In today's rapidly evolving digital landscape, artificial intelligence is no longer a luxury reserved for tech gian...
Ring Twice Before You Knock: The Secret to Smart Neighbourhoods We sat down with Sebastien, co-founder and CTO of Ring Twice, Belgium's leading neighborhood services platform, to discuss the company's 12-year journey, their human-first values, and how their recent...
From Idea to Prototype: How Bookbetter Built Their Eco-Travel Platform in Just Three Weeks Louis Lammertyn and Nicolas Guillaume had spent years working in the airline industry, but something didn't sit right with them. Despite their professional success, their moral compass kept pointing t...